The Horizon of Reason

Exploring the boundaries of logic and perception

Tag: marketing

Adelaide Magic Convention

Yesterday I got home from Adelaide after attending a magic convention. Here are some impressions of this weekend of thaumaturgy.
The two and a half day gathering of magicians and magic enthusiasts started with a Close-Up show. It quickly became clear that this would be a weekend of card tricks, more card tricks and even some [...]

The Essence of Entrepreneurship

The common notion of the entrepreneur as a unique individual is influenced by public figures such as Henry Ford, Richard Branson, Dick Smith and Donald Trump. They have achieved celebrity status, giving rise to many ‘myths’ about entrepreneurship, such as the idea that it is an innate ability that can not be acquired and that [...]

The customer is always right

One of the adages often proclaimed in marketing is: “the customer is always right”. An often heard objection against this is that bowing to every whim of customers would make it very hard to achieve organisational goals, i.e. to make a decent profit.
To find out what this actually means, this statement needs to be unpacked [...]

Converging Commonality and Business Strategy

It is often said that the world is becoming increasingly smaller. Whereas it used to take months to travel from Australia to Europe, the trip can now be undertaken in one day and electronic communication enables people to instantly deliver messages across the world. These changes in the “spatial and temporal contours” of existence have [...]

The Management Fundamentalism of Frederick Taylor

Management thinkers played an influential role in shaping the twentieth century, but they remained in the shadow of those who Time Magazine considers the most influential. The influence of visionaries such as Frederick Taylor, Elton Mayo and W. Edwards Deming is, however, immense as their ideas were instrumental in creating the prosperity of the late [...]